Automated product releases

Paste a URL.
Get a professional NPR
in seconds.

Paste any product URL. Get a professional, multi-format New Product Release in seconds — HTML, PDF, email, PowerPoint. Auto-distributed to search engines, RSS feeds, and your branded portal.

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Product releases are eating your team alive

Every new product means hours of manual work. And when you're done, nobody even sees it.

2-4 hrs

per product release — manually

Writing descriptions, formatting spec sheets, creating emails. For EVERY product. Multiply by dozens per month.

80%

of releases have inconsistent data

Different people, different formats. Missing specs, wrong pricing, forgotten variants. Your dealers notice.

0%

SEO value from email-only distribution

Releases live in email attachments and shared drives. No RSS, no sitemap, no indexing. Dead on arrival.

NPR Grenade fixes all three. See how →

Built For

Brands, retailers, and distributors who launch products

Manufacturers

Release new parts to your dealer network with consistent, professional NPRs every time.

Retailers

Announce new inventory from multiple brands. Each NPR auto-generates from your product page.

Automotive Aftermarket

SEMA-ready releases with fitment tables, variant matrices, spec sheets, and video embeds.

E-Commerce Brands

Shopify, BigCommerce, WooCommerce, Magento, Miva, Wix, Squarespace, Web Shop Manager — paste the URL, get the NPR.

Features

Everything you need for professional product releases

From import to distribution — every step automated, every format covered.

Universal Import — 9 Platforms

Shopify, BigCommerce, WooCommerce, Magento, Miva, Web Shop Manager, Wix, Squarespace, or any generic site. Auto-detect, extract everything: title, specs, variants, SKUs, images, pricing, fitment, install guides, videos.

Multi-Format Export

One click generates HTML page, PDF data sheet, MJML email, and PowerPoint deck. All professionally designed, all brand-consistent.

Branded Portal

Public NPR portal at yourstore.nprgrenade.com or your own custom domain. 5 templates, 11 content blocks, full brand customization.

Scheduled Publishing

Set a launch date — NPR stays hidden until then, auto-publishes. Perfect for coordinated product launches across your dealer network.

SEO Distribution

Every publish auto-pings Google, Bing, Yandex + 20 services. RSS feed, JSON Feed, sitemap, IndexNow, WebSub — indexed fast.

AI-Powered

Background removal via fal.ai, image compression via Kraken.io, smart content extraction. The AI does the heavy lifting.

Full Brand Control

Custom fonts, colors, social links, announcement bar. 5 landing page templates. Your portal looks like YOUR brand.

Variants & Fitment

Color × size combos with real SKUs. Vehicle fitment tables for automotive. Grouped by category, brand, or fitment.

Enterprise Ready

Team management, role-based access, custom domains, white-label output. Admin dashboard with tenant impersonation.

Email Marketing Auto-Send

Connect Mailchimp or Klaviyo once. Every NPR auto-creates a branded email campaign on publish — 2 configurable slots (e.g. retail + dealer), your audiences, your templates.

LinkedIn Auto-Post

OAuth once and every NPR publishes to your LinkedIn feed automatically — headline, summary, hero image, portal link. Per-NPR message overrides. Company Page support coming.

Stealth Scraping

Three-tier proxy escalation (datacenter → residential → stealth) defeats Cloudflare, Akamai, and aggressive anti-bot — so Magento, Miva, and other hardened platforms still scrape clean.

Full SSL Automation

Every tenant subdomain gets a wildcard cert automatically. Custom domains get their own cert issued on first request — no human touches SSL, ever.

How It Works

From URL to published NPR in 30 seconds

01

Paste URL

Drop any product URL — Shopify, BigCommerce, WooCommerce, Magento, Miva, Web Shop Manager, Wix, Squarespace, or generic sites.

02

Auto-Extract

We detect the platform, scrape real data — title, specs, variants, real manufacturer SKUs, pricing, images, video, install PDFs. Cloudflare-protected sites included.

03

Generate NPR

Instantly creates HTML page, PDF data sheet, email template, and PowerPoint. All branded with your fonts, colors, and logos.

04

Publish Everywhere

One click publishes to your portal, auto-creates your Mailchimp/Klaviyo campaign, posts to LinkedIn, and pings 20+ SEO services.

Compare

The old way vs. NPR Grenade

FeatureManual ProcessNPR Grenade
Time per NPR2-4 hours< 30 seconds
Export formats1 (maybe 2)4 formats
Brand consistencyHit or miss100% consistent
SEO distributionNone20+ services
RSS / SitemapNoneAuto-generated
Variant handlingManual entryAuto-extracted
Image optimizationManual resizeKraken.io WebP
Scheduled launchesCalendar remindersAuto-publish
Branded portalNoneCustom subdomain
Multi-platform importCopy/paste5+ platforms

Testimonials

Trusted by product teams who ship

We used to spend 3 hours per product release. Now it takes 30 seconds. The fitment tables and variant handling alone saved us a full-time employee.

Mike T.
Marketing Director, Automotive Parts Distributor

The branded portal with RSS and sitemap was a game-changer. Our dealers can finally subscribe to new product feeds instead of waiting for emails.

Sarah K.
E-Commerce Manager, Performance Parts Retailer

Importing from BigCommerce with real SKUs and 20 gallery images? I didn't believe it until I tried it. The Playwright scraping is next level.

James R.
Product Manager, Motorcycle Gear Brand

Pricing

Simple, transparent pricing

Start with a 7-day free trial. No credit card required.

Starter

For brands just getting started

$49/mo
Start Free Trial
  • 5 NPRs / month
  • HTML + Email export
  • 50 AI generations
  • 1 store connection
  • 2 team members
  • Free subdomain
Most Popular

Professional

For active brands

$149/mo
Start Free Trial
  • 25 NPRs / month
  • All export formats
  • 500 AI generations
  • 3 store connections
  • 10 team members
  • Scheduled releases
  • Priority support

Enterprise

For high-volume teams

$399/mo
Start Free Trial
  • Unlimited NPRs
  • Unlimited AI
  • Unlimited connections
  • Unlimited team members
  • Custom domain included
  • White-label output
  • Dedicated support

Cancel anytime from your dashboard. You keep full access until the end of your paid period.

FAQ

Frequently asked questions

What platforms can I import from?
Shopify, BigCommerce, WooCommerce, Magento, Miva, Web Shop Manager, Wix Stores, Squarespace Commerce, and any generic e-commerce site. We auto-detect the platform and extract everything — even from Cloudflare-protected stores thanks to our proxy escalation.
What export formats are supported?
HTML landing page, PDF data sheet, MJML + HTML email, 16:9 PowerPoint deck, and auto-generated social share images. All from the same data, all brand-consistent.
Do you integrate with email marketing?
Yes — Mailchimp and Klaviyo. Connect once, then every NPR you publish auto-creates a branded campaign in your ESP with two configurable slots (e.g. retail customers and dealers). For future-dated releases we schedule the send in your ESP at the launch time.
Can I auto-post to LinkedIn?
Yes. OAuth your personal LinkedIn once, and every NPR publishes to your feed automatically with the headline, summary, hero image, and portal link. Per-NPR message overrides supported. Company Page posting is on the roadmap (requires LinkedIn Community Management API approval).
Do I need a developer?
No. Everything is no-code — paste a URL, click import, customize in the dashboard. Landing pages, content blocks, brand customization, email integrations, LinkedIn — all from the UI.
How does SEO distribution work?
Every publish auto-pings Google, Bing, Yandex, and 20+ services. RSS feeds, JSON feeds, sitemaps, JSON-LD Product schema, IndexNow integration. Full OG + Twitter card metadata on every page for rich social previews.
What about SSL for tenant portals?
Fully automated. Every tenant subdomain is covered by a wildcard SSL cert that auto-renews. Custom domains get their own cert issued on first visit — no human touches SSL, ever. Powered by Caddy + Let's Encrypt + Route 53 DNS-01.
Is there a free trial?
Yes — 7-day free trial with full Professional tier access. No credit card required.
Can multiple retailers sell the same brand?
Yes. Each retailer has their own account. Product manufacturers are tracked separately. Multiple retailers can create NPRs for the same brand.

Ready to automate your product releases?

Join brands that save hours on every launch. Import your first product in 30 seconds.

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